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Apparel

2025

Watermelon Rind

Lookbook video localization for nine markets, in one sprint.

Model in a bold printed dress against a deep red backdrop

Shipped

Watermelon Rind

Client

Maison Vire

Industry

Apparel

Year

2025

Duration

6 weeks

Scope

Motion system, localization

Formats

9:16 · 4:5 · 16:9

Team

4 people, 4 agents

Services used

Motion Systems

Localization at Scale

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Maison Vire wanted its lookbook to move, and video localization for nine markets in three aspect ratios, without cutting nine separate edits.

Results

Markets

9

Markets

9

Markets

9

Looks animated

52

Looks animated

52

Looks animated

52

Localized edits

120

Localized edits

120

Localized edits

120

The story

Video localization for nine markets

Maison Vire wanted its lookbook to move, and to read naturally in nine markets.

We built a motion system around the prints. Flow made every caption a field and Cut versioned the hero for each market.

The outcome

Fifty-two looks, nine markets, three aspect ratios: 120 localized edits shipped in one sprint.

Three models in denim and prints posed for the lookbook

Process

Four phases, week by week.

Week 1

Discover

A scoping call and an audit of how Maison Vire localized its last lookbook.

Weeks 2 to 3

Design

Motion principles drawn from the prints, key frames and caption fields.

Weeks 3 to 5

Build

The hero edit, then 120 market versions in one sprint. Reviewed every Friday.

Week 6

Handover

Recorded walkthroughs and a workspace the regional teams now own.

Photographer shooting a model on a white studio backdrop

What shipped

The delivery, counted.

Looks animated

52

Markets

9

Localized edits

120

Master edits

1 Every caption is a field now. Nine markets became a checklist, not a quarter-long project.

Sara Lindqvist

Creative Director, Maison Vire

Credits

Studio lead

Ines Carvalho

Motion direction

Victor Lim

Edit and versions

Cut

Color, sound, titles

Hue, Echo, Flow

Client lead

Sara Lindqvist

Project shots

Click a frame to enlarge

Three models in yellow tops and green headwraps on red

Model in a green satin dress holding a piece of fruit

Model in an orange print set on a green velvet sofa

Model in a navy suit seated against a teal wall

Next project

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