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Footwear

2024

Pastel Drop

Social video templates and onboarding for a team of two people.

Close-up of cream sneakers with peach trim on white fabric

Shipped

Pastel Drop

Client

Fieldnote

Industry

Footwear

Year

2024

Duration

4 weeks

Scope

Template design, team onboarding

Formats

9:16 · 1:1

Team

2 people, 5 agents

Services used

Template Design

Team Onboarding

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Fieldnote’s social team is two people. They needed social video templates that let them publish every day, without hiring or working weekends.

Results

Templates

14

Templates

14

Templates

14

People on the team

2

People on the team

2

People on the team

2

Videos per week

7

Videos per week

7

Videos per week

7

The story

Social video templates for a team of two

Fieldnote’s social team is two people. They needed to publish like a much larger brand without hiring.

We designed fourteen templates, then ran workshops on briefing all five agents.

The outcome

From two videos a week to one a day, with no weekends worked.

Pair of pastel blue and sand high-top boots on a beige backdrop

Process

Four phases, week by week.

Week 1

Discover

A scoping call and an audit of what Fieldnote posted in the last quarter.

Week 2

Design

Fourteen templates sketched as key frames, in pastel and in two formats.

Week 3

Build

Templates built and tested on real drops, with a review on Friday.

Week 4

Handover

Three workshops on Fieldnote’s own footage, recorded for the next hire.

Three people reviewing a template on a laptop in a workshop

What shipped

The delivery, counted.

Templates

14

Workshops

3

Videos per week

7

Weekends worked

0 One video a day, every day. We still go home at six.

Tom Becker

Head of Social, Fieldnote

Credits

Studio lead

Ines Carvalho

Template design

Sofia Marin

Onboarding

Tariq Aziz

Edit to export

All five agents

Client lead

Tom Becker

Project shots

Click a frame to enlarge

Yellow platform sneaker floating above an open hand

Mint green lace-up shoes under a grey bench

Foot in a beige sneaker stepping onto white fabric

Cream sneaker with loose laces laid on white fabric

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