All projects

Beauty

2024

Gentle Exfoliant

A quiet skincare product film and a brand kit that keeps every video consistent.

Frosted pink pump bottle on an orange background

Shipped

Gentle Exfoliant

Client

Studio Halde

Industry

Beauty

Year

2024

Duration

3 weeks

Scope

Brand kit setup, campaign production

Formats

9:16 · 16:9

Team

3 people, 3 agents

Services used

Brand Kit Setup

Campaign Production

Start a similar project

A calm skincare brand with a noisy feed. Studio Halde wanted a skincare product film, and guidelines that every freelancer would read the same way.

Results

Launch film

1

Launch film

1

Launch film

1

Cut-downs

16

Cut-downs

16

Cut-downs

16

Off-brand exports

0

Off-brand exports

0

Off-brand exports

0

The story

A quiet skincare product film

Studio Halde had a calm brand and a noisy feed. Every freelancer read the guidelines differently.

We set up the brand kit first, then cut the film inside it. Nova generated the texture shot the shoot missed and Hue held the grade.

The outcome

One film, sixteen cut-downs, and a workspace where the wrong font is no longer an option.

Swatches of brown and tan exfoliant scrub on white

Process

Four phases, week by week.

Week 1

Discover

A scoping call and an audit of two years of Studio Halde product videos.

Week 1

Design

Fonts, colors and logos set up as a brand kit that applies itself.

Weeks 2 to 3

Build

The launch film and sixteen cut-downs, assembled by Cut and graded by Hue.

Week 3

Handover

A recorded walkthrough and a workspace the founder can run alone.

Still life set with a softbox and white linen backdrop

What shipped

The delivery, counted.

Launch film

1

Cut-downs

16

Brand kit

1

On-brand exports

100%

Nova made the shot we had missed. The brand kit is what changed our week.

Jonas Reiter

Founder, Studio Halde

Credits

Studio lead

Ines Carvalho

Brand kit

Sofia Marin

Generated shots

Nova

Edit and color

Cut, Hue

Client lead

Jonas Reiter

Project shots

Click a frame to enlarge

Macro of fine exfoliating granules in warm light

Dark glass pump bottle on an olive green background

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