Production

02

Launch ready

Campaign Production

Launch films and cut-downs, shipped in every format.

Timeline

6 weeks

Starting at

From $8,500

Team

4 specialists

Format

Remote or on site
Pink cloud tree over blue water

Starting at

From $8,500

Timeline

6 weeks

Team

4 specialists

Format

Remote or on site

Next start: within two weeks

01

Overview

Video campaign production from one hero film to the forty cut-downs around it, planned together and shipped in every format.

Video campaign production in every format

A campaign rarely fails on the hero film. It fails on the forty smaller pieces that have to ship the same week. We plan both from the first storyboard, so the social video cut-downs are designed, not cropped.

Everything is built from blocks, with Cut and Echo handling versions and sound, so your team can keep making after launch.

What the six weeks look like

The brief and storyboards take the first three weeks, the rough cut lands in week three and the launch film is locked by week five. Week six is for versions, captions and delivery to every platform you publish on.

Best for

Launches with a fixed date

02

Capabilities

Everything this engagement can cover.

Storyboards

Hero film

Cut-downs

Captions

Sound design

Platform exports

03

What’s included

No line items to argue about. This is the scope.

Storyboards before any edit starts

One hero film up to 60 seconds

Up to 40 cut-downs in every ratio

Captions and sound design

Delivery to each platform you publish on

Editable project files

Orange arch with a sphere
Pink cloud inside an arch
Pink cloud over a pastel sea

04

Approach

How the four phases run.

Week 1

Discover
Discover

One call, one page: the story, the date and the formats.

One call, one page: the story, the date and the formats.

Weeks 2 to 3

Design
Design

Frames for the hero and for the cut-downs, planned together.

Frames for the hero and for the cut-downs, planned together.

Weeks 3 to 5

Build
Build

Rough cut first, then the locked hero and every cut-down.

Rough cut first, then the locked hero and every cut-down.

Week 6

Handover
Handover

Final exports for every platform, plus the project files.

Final exports for every platform, plus the project files.

05

Packages

Three ways to start. All fixed scope.

Sprint

$8,500

One hero film and ten cut-downs.

Campaign

$14,000

Hero, forty cut-downs and captions.

Campaign + Markets

$21,000

Campaign, plus versions for up to five markets.

Prices are starting points. You get a fixed scope and price within two days of the first call.

06

Results

What teams usually see afterwards.

40

Cuts per campaign

5 wks

To a locked hero

4×

More social cuts

The cut-downs were designed, not cropped. You can tell in the first second.

Daniel Okafor

Head of Content, Northfold

07

FAQ

Questions asked before most kick-offs.

How long does video campaign production take?
What do you need from us?
Can the scope change midway?
What happens after handover?

Next service

Template Design

Branded video templates your team can remix.

Pastel shapes lined up on a shelf

The next chapter of video is yours.

Start free with unlimited drafts and watermark-free exports up to 1080p.

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