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Food & Beverage

2025

Soda’s Back, but Better

A product relaunch video campaign with more fizz than budget.

Pink soda can and a glass of ice seen from above

Shipped

Soda’s Back, but Better

Client

Oru Coffee

Industry

Food & Beverage

Year

2025

Duration

3 weeks

Scope

Campaign production

Formats

9:16 · 16:9

Team

2 people, 4 agents

Services used

Campaign Production

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A coffee soda relaunch, a small budget and three weeks. Oru Coffee wanted a product relaunch video loud enough to feel like a comeback, without a shoot.

Results

Assets

18

Assets

18

Assets

18

Weeks to deliver

3

Weeks to deliver

3

Weeks to deliver

3

Shoot days

0

Shoot days

0

Shoot days

0

The story

A product relaunch video with no shoot

A relaunch, a small budget and three weeks. Oru Coffee wanted its coffee soda to come back loud.

We skipped the shoot. Nova generated the pour shots, Flow set the kinetic type and Echo built the sound.

The outcome

Eighteen assets, three weeks, and the most-watched post in the brand’s history.

Coffee soda poured over ice in a glass tumbler

Process

Four phases, week by week.

Week 1

Discover

A scoping call and an audit of what Oru Coffee posted over the last year.

Week 1

Design

Type, color and key frames, plus the prompts Nova used for every pour shot.

Weeks 2 to 3

Build

Eighteen assets cut inside Oru Coffee’s own editor. Reviewed every Friday.

Week 3

Handover

Project files, prompts and a recorded walkthrough in the client’s workspace.

Bold geometric letterforms in navy, orange and yellow

What shipped

The delivery, counted.

Assets

18

Weeks

3

Organic views

2.1M

Generated shots

12 We skipped the shoot and never left our own editor. The type did all the talking.

Priya Nair

Brand Manager, Oru Coffee

Credits

Studio lead

Ines Carvalho

Motion direction

Victor Lim

Generated shots

Nova

Edit, type, sound

Cut, Flow, Echo

Client lead

Priya Nair

Project shots

Click a frame to enlarge

Bubbles rising in an amber sparkling drink

Cream poured into an iced coffee soda, seen from above

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