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Beauty

2026

Glow Serum Launch

A beauty product launch video from one studio day, plus templates that keep the feed moving all year.

Serum bottle and yellow carton on a bright pink backdrop

Shipped

Glow Serum Launch

Client

Lumen Skin

Industry

Beauty

Year

2026

Duration

4 weeks

Scope

Campaign production, template design

Formats

9:16 · 4:5

Team

3 people, 3 agents

Services used

Campaign Production

Template Design

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Lumen Skin wanted a beauty product launch video from a single studio day, and a way to keep the feed alive all year without booking another shoot.

Results

Higher view-through

28%

Higher view-through

28%

Higher view-through

28%

Templates

12

Templates

12

Templates

12

Days per new post

2

Days per new post

2

Days per new post

2

The story

One shoot, one beauty product launch video

Lumen Skin had one studio day to shoot the serum, and a feed to fill for the year after launch.

Cut built the hero, Hue matched every grade and Flow set the titles. Its best moments became twelve templates for reviews and offers.

The outcome

The social team now ships a new post in two days, from the same footage. View-through on product videos is up 28 percent on the last launch.

Pink dropper bottle resting on grey stone blocks

Process

Four phases, week by week.

Week 1

Discover

A scoping call and an audit of Lumen Skin’s last three product launches.

Week 2

Design

Key frames, a grade reference for Hue and the first title blocks for Flow.

Week 3

Build

One studio day, then the hero film and twelve templates. Reviewed on Friday.

Week 4

Handover

Recorded walkthroughs and a template workspace the social team owns.

Photo studio with softboxes and a pink backdrop for the one-day shoot

What shipped

The delivery, counted.

Launch film

1 × 30s

Templates

12

Posts in 90 days

34

Studio days

1 The launch was the easy part. Hue and the templates are why the feed still looks like launch week.

Mina Tehrani

Motion Lead, Lumen Skin

Credits

Studio lead

Ines Carvalho

Template design

Sofia Marin

Edit and color

Cut, Hue

Titles and motion

Flow

Client lead

Mina Tehrani

Project shots

Click a frame to enlarge

Pale blue bottle on a soft yellow background

White pump bottle on a plinth in front of green and beige panels

Pink serum dropper beside a white sponge on a pink set

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