Customer Story
Sofia Marin
Maison Vire: 120 localized videos in one sprint
One hero film, nine markets, a single sprint: how the video localization was run.
Maison Vire is a fashion house that sells in nine markets, and every seasonal campaign has to arrive in all of them on the same day. This season the team delivered 120 localized edits from one hero film in a single two-week sprint. A year earlier, the same video localization took most of a quarter.
Why video localization used to take a quarter
Each market needs its own titles, prices, currency and legal lines. Each channel needs its own aspect ratio. In past seasons Maison Vire’s editors duplicated the master project for every market, replaced the text by hand and exported each version three times. Feedback arrived by email, often about the wrong file.
Sara Lindqvist, Creative Director at Maison Vire, counted the cost after the spring campaign: eleven weeks from locked edit to the last regional delivery. By then the collection had been in stores for a month.
One master edit, one sheet
For the autumn campaign the team changed the order of work. The hero film and its three cut-downs were finished and approved first, in one project, inside the editing software the team already used. Every market-specific element then went into a single sheet: one row per market, one column per title, price and legal line.
Kaviyan’s agents read that sheet as their brief.
Cut reframed each edit for horizontal, square and vertical formats and re-timed the cut-downs.
Flow replaced titles, captions, price cards and legal lines for each market, in the brand’s own motion style.
Hue held the approved grade across every version, so no market drifted warmer or cooler.
Echo rebalanced the mix under each new voice-over.
Where a vertical crop lost the product, Nova generated a new insert shot from a prompt, and the editors approved it like any other shot.
How the 120 localized edits add up
Every market received the hero film and three cut-downs in three aspect ratios. That is 108 edits. The four largest markets also received an extended brand film in all three ratios, which adds twelve more. No version was built by hand, and every one stayed fully editable on the timeline.
“Nine markets, three aspect ratios, one sprint,” says Lindqvist. “Localization stopped being a quarter-long project and became a checklist.”
Review without the chaos
Regional teams reviewed their own versions through review links, with each comment pinned to the frame it was about. A corrected price in one market changed one row in the sheet, and Flow updated that market’s edits. Nothing else had to be exported again.
The last market signed off on day nine of the sprint. The remaining days went to exports: MP4 for social channels, ProRes for broadcast and in-store screens.
What Maison Vire would tell another brand team
Lock the master edit before localizing anything.
Keep every market-specific line in one sheet, owned by one person.
Let regional teams review their own cuts on the timeline, not in email.
Treat the first sprint as setup. The next season reuses the same blocks.
Maison Vire now plans localization as a checklist at the end of each campaign, not as a project of its own. The winter campaign is already scheduled the same way.
